the

launchpad

of digitally-native

beauty brands

about us

We create digital brands from the ground up.

Using advanced analytics and deep data, we develop & launch innovative health & beauty products that are made for the digital consumer.

This powerful combination of great products, data & cutting-edge marketing technique has helped us reach millions of users.

we've been

raising the bar

since day one.

0

digital
brands

0

top-notch
employees

0 k+

happy
customers

0 m+

products
sold

about us

We create digital brands
from the ground up.

Using advanced analytics and deep data, we develop & launch innovative health & beauty products that are made for the digital consumer.

This powerful combination of great products, data & cutting-edge marketing technique has helped us reach millions of users.

we've been

raising the bar

since day one.

0

digital
brands

0

top-notch
employees

0 k+

happy
customers

0 m+

products
sold

our
leadership team

Maurice Mattar - Co-Founder & CEO

Maurice
Mattar

Co-Founder
& CEO

A graduate from HEC Paris School of Management, Maurice has 8+ years of experience in tech and digital. He was part of the founding team of South East Asia’s largest e-commerce platform, Lazada (Rocket Internet) back in 2012 acquired by Alibaba for $4B in 2018.

He later held a business development role at ad tech startup Applift in Berlin where he managed relations with leading mobile app publishers, ad networks & media buyers.

Maurice returned to Beirut in 2015 to manage L’Oréal Levant digital division before co-founding feel22 in August 2016.

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Darine Sabbagh - Co-Founder & CMO

Darine
Sabbagh

Co-Founder
& CMO

Darine holds 12 years of experience predominantly in Digital Marketing.

After heading Marketing and Business Development teams in one of Lebanon's leading tech companies, she has worked extensively with several local and regional companies as a digital marketing consultant.

This long tenure led her to explore diverse fields which includes banking, insurance, FMCG, F&B, IT, telecom, media, startups and others.

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Zadi Hobeika - Co-Founder & CSO

Zadi
Hobeika

Co-Founder
& CSO

A graduate from Essec School of Business, Zadi is a digital media enthusiast and entrepreneur with an all-around experience in Business Development at Hewlett-Packard, Nestlé and Google's European HQ.

He founded a digital advertising agency which he sold 2 years later to UM MENA where he was appointed regional director for the Levant.

Last was part of the initial team at Snapchat's Dubai office with a focus on building partnerships with agencies in UAE across Snapchat advertising solutions.

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our
methodology

Data

We analyze thousands of search queries and hundreds of data points to identify gaps & trends.

Speed

With case studies of products taking less than 30 days from ideation to its first sale.

Digital

This is the core of our work. Our team and products breathe digital marketing.

Team

Our management team combines 30 years of digital experience working together.

our
methodology

Data

We analyze thousands of search queries and hundreds of data points to identify gaps & trends.

Speed

With case studies of products taking less than 30 days from ideation to its first sale.

Digital

This is the core of our work. Our team and products breathe digital marketing.

Team

Our management team has worked together for years and combine 30+ years of digital experience.

our
ventures

The ultimate

beauty destination

The

ultimate

beauty

destination

feel22.com

The leading beauty destination for cosmetics, fragrance, skincare products, hair care products, accessories & electricals in the Levant. You’ll find more than 15k+ references from 400 beauty brands across all categories and price points.

Must haves

for make-up lovers

Must

haves for

make-up

lovers

BonBon Beauty is a fun brand inspired by make-up artists and urban looks to keep you up to date with the newest makeup accessories trends!

BonBon Beauty

Clean beauty

that works

Clean

beauty

that works

Super Skin

A range of multi-use clean beauty products with powerhouse ingredients.
Super Skin brings you truly natural skincare rituals with the thrill of instant results! It is also Vegan and Cruelty Free.

how
we work

How We Work at Think Digital Ventures
How We Work at Think Digital Ventures
How We Work at Think Digital Ventures
How We Work at Think Digital Ventures
How We Work at Think Digital Ventures
How We Work at Think Digital Ventures
How We Work at Think Digital Ventures
How We Work at Think Digital Ventures
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